Sheena Morjaria

Sheena Morjaria is CEO and founder of Flick the Switch.  Following a degree in Law and Economics at the University of Cambridge, Sheena started her career in finance, working in mergers and acquisitions in London, in the media sector before starting her own film finance and production company, Flick the Switch.

Sheena has been at the forefront of designing viral marketing campaigns for independent films in India and also consulting on how best to tackle the various content delivery options for TV and film. India has a very interesting structure when it comes to content delivery as broadband penetration is quite low as most people access the internet from smartphones or tablets.  

Under her banner, Flick the Switch, she produced a collection of award-winning short films and documentaries in the UK and US and structured the finance deals for a number of feature films with budgets below $5 million, including creating the prospectus for EIS schemes in the UK.  She has worked with Full Circle Films on the THE MORTICIAN following the success of their first feature KILL KILL FASTER FASTER, which won Best International Feature at the London Independent Film Festival.  She was also involved in sourcing finance for ONE ARM BANDIT an action thriller set to star Tommy Lee Jones and the 3-D horror thriller DEADEYE with director Brett Leonard (HIGHLANDER: THE SOURCE). 

In 2008 she collaborated with producer/director Tom Donahue on THE GUEST OF CINDY SHERMAN, which premiered at the Tribeca Film Festival and another documentary CASTING BY in conjunction with the who’s who of Hollywood – including Al Pacino, Martin Scorsese, Clint Eastwood, Glenn Close, Robert Redford and many many more.   In addition she worked with Tom Donahue (THANKSGIVING, THE WAKE) on the WAITING ROOM a high budget short film shot in New York, MILKMAN directed by James Rumsey, associate produced THE PRIEST and co-financed and produced FRANKIE TEARDROP starring John Dagliesh (BBC’S LARK RISE TO CANDLEFORD) and Olivia Grant (BBC’S LARK RISE TO CANDLEFORD). 

In 2009 Sheena traveled to Mumbai to collaborate with Bollywood and in 2010, consulted for Procam Mediatel, one of the leading producers of live sport on Indian television. During the year she worked with them Sheena increased revenues, expanded the company into new areas and elevated a brand that is now widely recognised within the live television arena.    With the launch of many tax schemes to attract foreign films and Sheena’s experience in handling them she is ideally placed to ensure Indian film productions make shooting abroad as cost effective as possible.   She has worked with some of the leading producers and directors or structuring their budgets in the most cost effective way, taking advantage of worldwide incentives.

The fusion of Sheena’s Western upbringing and education with her Indian heritage, makes her ideally placed to strategize, generate ideas and create a viable vision to ensure success in one of the fastest growing markets in the world.

Sheena is now working with the new breed of Independent Indian filmmakers to bring their work to a global audience – working with them from inception to completion either as a Producer or Executive Producer.  She has created a ‘Boutique Studio’ that is one stop shop for international investors, producers, distributors and studios looking to access the best of Indian independent cinema