Each day, more than 150 years worth of YouTube videos are watched
on Facebook.
Ashton Kutcher taking a gamble on digital media
Ashton Kutcher wants to do for digital media what Robert Redford
did for independent film. Google gave Kutcher’sproduction company one of YouTube’s 100 new original channels,
which he has titled “Thrash Lab.” In an interview with Bloomberg TV’s Gigi Stone, Kutcher said he thinks, “These new
channels are going to be synonymous with ABC, NBC, Fox,CBS and Bravo.” When asked why he is taking this risk, he
responded, “If you’re not trying to replace something that you’re working on with something that is the future . . . eventually
you’ll get replaced.” Sounds like the recent brownface ad furor hasn’t damaged his confidence.
NEW YORK — Randi Zuckerberg, the sister of Facebook’s founder, is
working with Bravo on a TV show about Silicon Valley. Bravo says
“Silicon Valley” is a working title for the show, which follows young
professionals in real life working to create the next big thing in tech.
Going by a short preview on Bravo’s website, this involves drinking,
driving fast cars and bragging about money.
Kevin Spacey Is Producing a TV Show For E!
About ‘Silicon
Valley’s Digital Gold Rush’
Randi Zuckerberg isn’t the only enterprising producer trying tobring
Startuplandto the small
screen. Over the weekend,Deadline
Hollywoodreported that Kevin
Spacey will be executive producing a new drama on E! Entertainment
Television called “Upstarts” about “Silicon Valley’s digital gold
rush.” Michael De Luca, the Oscar-nominated executive producer behindThe
Social Network will also be executive producing the show.
Considering that film was Patient Zero for startup fever, we expect a
similar outbreak from the TV version.
But before area bloggers start wagging their fingers–warning!
entrepreneurial life may be more dramatized than it appears–”Upstarts”
isn’t trying to fan the flames of “whether we’re currently in a tech
bubble” by calling it a gold rush. Rather, the go-go billion dollar
valuations “Upstarts” will be covering are set in thelate
nineties dotcombubble. “Fueled by power, money, sex and politics,
these three will stop at nothing to earn a spot atop the digital food
chain,”goes the pitch. Hmm,
we sense some subversive tactics a foot. They say the greatest trick the
devil ever pulled was to convince the world it was in a bubble by
televising the last one.
"VCs are starting tomove
funds into content, as their investments in tech and platforms have
become saturated. In fact, while online video continues to grow in terms
of user adoption and popularity, industry revenues have failed to match
forecasts and the exits have been fairly rare. Video isn’t immune to
this reality: location hasn’t lived up to thehypeand
online media in general remains small, especially when benchmarked to
the total investment in the sector.
Early on investors shunned content creation models for aggregation and
curation, with a focus on scaling and cost minimization; but as
marketers demanded quality, credibility and authenticity, then
WatchMojo’s deep catalogue of 7,000 premium, professionally-produced,
evergreen, brand-safe videos has come in greater demand. The videos’
popular topics appeal to distributors; their brand-safe nature pleases
advertisers; and their quality draws academic and educational publishers
that seek new tools for teachers and students alike."
============================
"If 10 years ago, everyone wanted to make it big in real life, today,
there is competition to stay ahead in the digital world. The highs and
lows of real life and the achievements after efforts of days and years
are now sufficed by immediate appreciations or ‘Likes’ online. Remember
that snap of yours on Facebook, which got hundreds of ‘Likes’ and
comments? It was the talk of town for few days after all... and that
tweet of yours that got retweeted like crazy on Twitter! The small
little ‘virtual’ achievements are now defining our everyday happiness."
Deepika Bhardwaj, journalist in India
=======================================
Media & Entertainment Venture Capital Industry:
VCs
look to the leading companies
The US Media and Entertainment Venture Capital
industry is set to gain ground over the next five years, with
industry revenue is expected to jump 8.5% per year to $1.4 billion
by 2016, according to latest report from IBISWorld, the nation’s
largest publisher of industry research. More initial public
offerings (IPO) will take place over the same period, prompting many
industry players to pour more money into early stage companies.
Heightened stock market activity will pave the way for more
investment in the market, increasing the amount of funds available
for industry players to invest and the management fees earned from
doing so. Following the wave of interest in new media during the
past five years, more new firms will start up, providing new ways to
consume media and entertainment. For this reason, industry research
firm IBISWorld has added a report on the Media and Entertainment
Venture Capital industry to its growing Alternative Financing report
collection.
According to IBISWorld analyst, Justin Molavi, the shift from
traditional media to digital media has created immense opportunities
for new companies as they seek to capture demand from consumers.
“Consumers are increasingly using the internet and mobile devices to
interact with media and share content with friends,” says Molavi. As
such, many companies have entered the space, vying for the
industry's investment dollars. Additionally, many new companies have
been able to monetize their businesses at earlier stages, due to the
existence of mobile payment platforms and internet advertising. This
trend has lessened the risk of initial investment by industry firms
because these companies already have some revenue on the books.
The next five years are set to be brighter for the industry and
benefit major companies including, Sequoia Capital and Accel
Partners. Stock market value growth will lead to higher company
valuations, prompting many industry players to invest more in new
media companies. More IPOs will also take place and push industry
revenue higher as more companies hit the public marketplace. Higher
investor confidence will also result in heightened fund values,
making more money available for investments over the next five
years. Media andentertainment
Industry will continue to be hot space with new companies vying for
consumer attention and developing innovative platforms to consume
media. As a result of these trends, industry revenue is expected to
increase 8.5% per year to $1.4 billion in the five years to 2016
A shift in the way media is consumed has triggered increased
interest in providing funding for ventures in the media and
entertainment space. Consumers have broadly shifted away from
engaging in traditional media (television, newspapers and radio)
to digital entertainment (online, mobile and social media),
changing the way new media companies conduct business. With this
shift, venture-capital companies have dedicated more funds to
new media ventures as many consumers switch over to the digital
media sector and engage in more digital content. As these trends
continue and the economy recovers, the industry is forecast to
improve substantially in the coming years....purchase
to report for $1,000.00
The Media and Entertainment Venture Capital industry is in the
mature stage of its life cycle as evidence by its
well-established service and lack of significant technological
change. Industry value-added (IVA) is expected to gain 2.9% per
year in the 10 years to 2016, while US GDP is anticipated to
grow 1.8% per year. Media and entertainment venture-capital (VC)
services have existed for some time, although the types of
companies that they have invested in have changed significantly.
The shift in consumer preferences from traditional media to
digital media has boosted VC investment in this space, with
firms seeking to capture consumer interest and find possible IPO
candidates. Des...
Arecent poll by
The Hollywood Reporter and found that 90% of Facebook and
Twitter users (13-49) surveyed see social media as “a new
form of
entertainment.” Given the slant of THR, the questions focused on
social media as a multi-tasking activity during the watching of TV and
movies, but I think it’s fair to say that for many people, social media
and the web have become more than a companion to traditional media—they
are how we consume media altogether.
THIS SPEAKS DIRECTLY TO THE PEOPLE THAT WE WANT
TO TARGET.
In the latter part of 2011 there are
2 billion global
video views per week being monetized on Youtube
See Our online Coverage
of CES 2012 in Las Vegas
LARGEST EXPO IN THE WORLD IS THE
CONSUMER ELECTRONIC SHOW--CES
CES is fast becoming a must-attend annual event for the advertising, marketing
and media industries. As all media and entertainment become digital,
everyone in the industry must now understand and experience the latest devices people will use to receive,
interact with and share
media. In 2012 a significant focal point of CES will be the future of
the digital living room and
next-generation television and video viewing experiences. We will see everything
from smart,
connected TVs to new set-top boxes or on-demand video streaming to “second
screen” tablet
and mobile devices, with applications for social TV viewing. Next-generation TV
and the +$500
billion spent globally for consumer TV services and TV advertising will be
center stage at CES.
This news shows how Hollywood is now trying to merge with CES and
merge the content
with the technology. This is very important and symbolic!!!
International CES is named presenting sponsor
of 2012 Produced By Conference
The Producers Guild of America has announced a new presenting sponsor of
the2012 Produced By
Conference, theInternational
CES®. Produced by the Consumer Electronics Association®, CES will
support PBC events, as well as provide significant new programming
opportunities at the 2012 event. The 2012 Produced By Conference will be
June 8 to 10 on the Sony Pictures Studio lot in Culver City, Calif. With
the success of theEntertainment
Mattersprogram at CES, which
brings the Hollywood content community together with today's tech
standouts, this was a natural fit as entertainment content increasingly
intersects with consumer technology. Sponsor and exhibitor opportunities
are available ...
With
Youtube just one of the sites in the digital explosion instead of thousand of film makers
ready to take their work to
the world, you have hundreds of thousands, if not millions of film makers around
the world ready to learn
more about the business and take their media productions to market.
IT IS
THESE NEW EMERGING FILMMAKERS THAT WE ARE GOING TO TARGET WITH OUR WEB
SITE, DVD, MERCHANDISE, AND STREAMING
PROJECTS.
Barry Diller said the Internet still
has enormous potential to transform the distribution chain in the media
and entertainment business,
including the TV business. He said emerging online video services such as
AppleTV
and Google TV could bring about
the end of the pay-TV industry's ability to bundle channels
together, allowing consumers to
access just the content they want.
"The Internet's ability to put you,
without any filter, straight to the consumer, is going to have a huge
effect on video producers," said
Diller. "The 'a la carting of life' becomes possible for the first time
once you have a screen of sufficient
size that connects you to this world of possibilities that is the
Internet."
Withoutabox has 5,000 film festival listed, and they've access to 300,000
filmmakers on their site alone.
Withoutabox has been bought by Amazon.com, who also bought
IMDB. This is becoming huge link
for
independent producers. They are creating a virtual distribution
network for new and independent
filmmakers. We are in the middle of a film
and media making
and distribution paradigm shift. The
Internet Movie Database (IMDB) is the world's most popular source for movie, TV
and celebrity content,
with more than 95 million unique visitors each month.
100 years of video scanned daily by
Content ID, which is used by more than 1,000 partners,
including every major U.S. network
broadcaster, movie studio, and record label.
"Fueled by content, I exited completely energized and inspired from CES 2012.
Why? Because every
technology provider and hardware manufacturer highlighted their product features
and innovations through
content;
specifically, video content. Listening to Tom Hanks talk about his new Yahoo Web
series -- and
how the format presents
limitless opportunities--only added to my excitement.
All indicators are pointing
to this being the year for Web video: Netflix’s original content deals, YouTube
investing over $100 million in
original Web series, Tom Hanks partnering with Yahoo on original programming --
the list goes on. Add in
highly anticipated original content slates from CBS, Sony’s Crackle, Michael
Eisner’s Vuguru, and you
have the foundation for a game-changing year."
mediapost.com
Research studies are showing that 40%
of the respondents are making
their own entertainment
(editing movies, music and photos), of the millennial generation, one in ten are
actively uploading their
own videos on the Internet, and this is growing at an exponential rate. Over
50% to 70% of the
various age groups are watching and reading content created by others, one-third of
online content
viewing is done on user-generated sites. And, search engines and word of mouth and social
groups
are the most effective means for driving Web site traffic, as reported by a study called "State
of the
Media Democracy" study just reported.
No one can say what technology platforms will dominate this
century or what lies beyond the Web
and
enterprise resource planning. Individuals, corporations and educational
institutions are adapting
their training goals and programs to prepare for
unseen changes. Business skills are becoming as
important as technical skills in
defining the success of professionals New technologies such
as Web-based learning and
video-on-demand coursework are rapidly
supplanting classroom
training Technical professionals must view education as a
continuing and
self-directed process.
LinkedIn isalreadyin
the content aggregation business, and think it’s amatter
of timebefore
it starts
producing articles and videos (or simply acquiring a company to
get into content creation). Facebook
has
apoachedDan
Fletcher, the former social media director at Bloomberg, to be its managing
editor.
With Facebook’s impending IPO and a war chest of over $10
billion, it’s a safe bet that some of that
money will go into its content strategy, whatever it may be.
Twitter, meanwhile, isputting
onDJ
sets
with the likes ofTiestolive
from CES (HP and Intel were the sponsors).
Consumer usage of video is increasing at an astonishing rate. Cisco has
estimated that video will
increase from 30% of Internet traffic in 2010
to 90% by 2013. Online retailers are already using video,
and service
companies, manufacturing, and many others are also hopping on board. The
scope of
businesses that employ video and the different uses for video
are expanding.
The message is clear:
Consumers expect online video as a central element
of a company’s communications strategy. No
matter what sector of
business you are in, incorporating video is an essential step in
preparing yourself
for the future of marketing.
The world's first major film festival
was held in
Venice in 1932. Today there are thousands of film
festivals
around the world, ranging from high profile festivals such as Sundance
in Park City, Cannes in France,
the
Telluride, Temecula, Toronto, Malibu to Woodstock Film Festivals. There
are many books selling on
and about
film festivals, how to submit to, prepare for and attend a film festival.
Books
on directing,
producing
and making your own film all have chapters on film festivals. It is, and
for many years has
been part
of the movie making process. Now with the new digital age, the paradigm
shift in the
entertainment business, the tapeless and filmless, and old distribution channels
drying up, film festivals
are
becoming more important in the film making process, not only to bring your finished work
out to the
world,
but a place to learn about making and distribution your film in the digital age.
AND THERE ARE
HUNDREDS
OF THOUSANDS OF NEW FILMMAKERS.
Speaking at the Toronto Film Festival Media consultant Yogesh
Karikurve stressed the importance of
marketing in the world of films that helps producers make money
from non-theatrical areas too. Film
festival are very important element in this process. “It
started with the movie Lion King when only 30
per cent of the revenues depended on theatres,” he said.
"Netflix Inc made the most expensive entry in the gold rush,
saying it had cut a deal to produce a new
drama starring Oscar winner
Kevin Spacey on its Internet service. But companies like Yahoo Inc., AOL
Inc. and Hulu LLC are also ramping up their efforts to secure original
Web productions, investing more
dollars in Web shows." media post
Dec 2011
According
to an article in BusinessWeek,
every day 10,000 +/- new Web sites are added to
the Internet. We see that more and more
filmmakers are going to develop their own personal
websites. This will be part of the social
networking emergence, with filmmakers goal is to
use the networks to drive people to their websites
where they can promote, market and sell
their projects. We want to help filmmakers
even make this transition.
In
addition, a new phenomenon growing world wide is film festival tourism. Cities
are generating tens of
millions
of dollars in revenue. Many cities and festivals are offering tour
packages. Some cities are
giving
marketing and tourism grants and convention support to festival producers.
After the work and
study
that I have done over the past few years going to film festivals, and now
producing a film festival,
I believe
that this is only going to grow, especially in the light of the new changes in
major studios,
what
theaters will show and won't show. Change is the new distribution entities
like Netflicks, and
Amazon.com, who just recently bought IMBD.com
the Web's most comprehensive and
authoritative
source of
information on movies, TV, and celebrities. Then Amazon.com purchased the
indie movie
distribution site Withoutabox.com, that owns a data base of films world wide and
the site allows
filmmakers to submit their movies to indie festivals world wide. This
merger and other film websites
like
Veoh.com, Youtube, MyspaceTV.com, Google and Apple TV, and other websites are creating
more film
makers than Hollywood
ever dreamed of...
“You have to start thinking about what festivals to enter at
least four months before you start shooting,”
said film maker Alphonse Roy, who moderated the discussion.
“Film festivals are important to us but as
producers, we want recognition after our money is recovered,” he
said, urging committees of film festivals
to accept movies after they are screened at home. Deepti Da
Cunha, the Indian consultant of Venice
Film Festival, pointed out that for film makers the recognition
an international film festival gets is
enormous and often, the internat. community comes forward to
take of the film-maker's other ventures.
The Internat. Film Festival of India has truly become the
harbinger of creating a film culture among the
people of the country. Though Indians are generally a cinema
crazy nation with over 1000 features being
made every year in about twenty languages and dialects, the
people are becoming cine literate through
the various Film Festivals that have started all over the
country."
The International Film Festival of India has truly become the
harbinger of creating a film culture among
the people of the
country. Though Indians are generally a cinema crazy nation with
over 1000 features
being made every year in about twenty languages
and dialects, the people are becoming cine literate
through the
various Film Festivals that have started all over the country.
"No one can say what technology platforms will dominate this
century or what lies beyond the Web
and
enterprise resource planning. Individuals, corporations and educational
institutions are adapting
their training goals and programs to prepare for
unseen changes. Business skills are becoming as
important as technical skills in
defining the success of professionals New technologies such
as Web-based learning and
video-on-demand coursework are rapidly supplanting classroom
training. Technical professionals must view education as a
continuing and
self-directed process."
Business Week reports in January of 2010
There is
an explosion in the number of filmmakers worldwide.
You no longer have to
go to Hollywood and
survive, and try not to die on that Hollywood and Vine...
Now, filmmakers are buying
digital cameras for under
$100, and editing movies on their cell phones
and cameras and uploading direct to youtube.
Editing programs are already loaded in digital devices,
Microsoft
has a great editing program already installed in Windows. iPhones have a
great editing
system
right in the phone.
"YouTube 2.0 represents aquest
to become a genuine entertainmentdestination.
The company has
become soconvinced
that grassroots content creatorssuch
as Jutagir are the key to this
metamorphosis that last week it sent himand
24 others to its first-ever Creator CampinNew
York.
With the proliferation of broadband,
television-- once the sole in-home delivery system for visual arts--
is being challenged by Apple, Google and
Netflix--connected monitors have some viewers unplugging
from cable companies altogether."
USA Today 6/11
According to Accustream, online video will generate $5.6 billion in 2011. That
figure includes
in-page video campaigns; instream (pre-, post-, and mid-roll) ads; paid viral
placements;
overlays; and podcasting. The lion’s share -- or 59% -- will come from
in-banner placement.
According to comScore, in July 2011, 180 million Americans generated 6 billion
viewing
sessions for an average of 1,107 minutes per viewer (under 20 hours)
Online distribution pulls ahead of film
Digital disrupts entertainment consumption model
Variety.com
The entertainment biz will remember 2008 as the year when
global revenues from digital media
exceeded revenue generated by movie theaters
and home video combined. In its "Global Media &
Entertainment Market Forecast,
2004 - 2012," London research firm Strategy Analytics reported
that online and
mobile channels accounted for $90 billion in worldwide revenues; the global
filmed
entertainment market generated $83.1 billion.
"We're starting to see now that digital media is becoming a
significant part of revenue for a lot
of companies," says Strategy Analytics
director of digital media research Martin Olausson. "A
few years back, everyone
was still discussing whether movies would be distributed online.
That's
not a discussion anymore."
From
many books that are now going on the market like "Digital Filmmaking 101: An
Essential Guide
to
Producing Low Budget Movies", to "How
to Shoot a Feature Film for Under $10,000" to the many
filmmaker forums, one and two day film schools
online, training downloads, the Internet and magazines
are beginning to fill up with opportunities to learn
how to be a film maker, pointing to the large market
place and audience of new emerging filmmakers.
THE RUSH IS ON TO LEARN ABOUT FILMMAKING
AND DISTRIBUTING YOUR FILM OR MEDIA CREATION IN THE
DIGITAL AGE.
According to
Bill Gates, in the next five years, content and lectures available
online will
be better than any single university. Gates believes that
universities don’t need to be “place-
based”, and a system should be developed to
give students credit whether they’re learning
at MIT or teaching themselves from
on the Internet.
====================================
