Why the Digital Media Festival in Silicon Valley?


"The Internet continues to grow separate from the economies

downturn..."  Google CEO Eric Schmidt


"Media is being consumed across an increasing number of platforms, including TV, the

Internet, mobile, and DVR," said NBC Universal Entertainment co-chairman Ben Silverman.

"The next generation of media will be defined by the players who can capitalize on those

trends and deliver integrated, compelling content across all platforms."


48 Hours of Video Uploaded Per Minute; 3 Billion Views Per Day to Youtube

More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC)

combined created in six decades, and 30 percent of overall traffic coming from the U.S.

YouTube is localized in 25 countries and 43 languages.







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Each day, more than 150 years worth of YouTube videos are watched on Facebook.


Ashton Kutcher taking a gamble on digital media

Ashton Kutcher wants to do for digital media what Robert Redford did for independent film. Google gave Kutcher’s production company one of YouTube’s 100 new original channels, which he has titled “Thrash Lab.” In an interview with Bloomberg TV’s Gigi Stone, Kutcher said he thinks, “These new channels are going to be synonymous with ABC, NBC, Fox,CBS and Bravo.” When asked why he is taking this risk, he responded, “If you’re not trying to replace something that you’re working on with something that is the future . . . eventually you’ll get replaced.” Sounds like the recent brownface ad furor hasn’t damaged his confidence.



Bravo plans ‘Silicon Valley’ reality TV show

with the help of Randi Zuckerberg...Mark's sister

NEW YORK — Randi Zuckerberg, the sister of Facebook’s founder, is working with Bravo on a TV show about Silicon Valley.  Bravo says “Silicon Valley” is a working title for the show, which follows young professionals in real life working to create the next big thing in tech. Going by a short preview on Bravo’s website, this involves drinking, driving fast cars and bragging about money.




Kevin Spacey Is Producing a TV Show For E!

About ‘Silicon Valley’s Digital Gold Rush’

Randi Zuckerberg isn’t the only enterprising producer trying to bring Startupland to the small screen. Over the weekend, Deadline Hollywood reported that Kevin Spacey will be executive producing a new drama on E! Entertainment Television called “Upstarts” about “Silicon Valley’s digital gold rush.” Michael De Luca, the Oscar-nominated executive producer behind The Social Network will also be executive producing the show. Considering that film was Patient Zero for startup fever, we expect a similar outbreak from the TV version.

But before area bloggers start wagging their fingers–warning! entrepreneurial life may be more dramatized than it appears–”Upstarts” isn’t trying to fan the flames of “whether we’re currently in a tech bubble” by calling it a gold rush. Rather, the go-go billion dollar valuations “Upstarts” will be covering are set in the late nineties dotcombubble. “Fueled by power, money, sex and politics, these three will stop at nothing to earn a spot atop the digital food chain,” goes the pitch. Hmm, we sense some subversive tactics a foot. They say the greatest trick the devil ever pulled was to convince the world it was in a bubble by televising the last one.


"VCs are starting to move funds into content, as their investments in tech and platforms have become saturated. In fact, while online video continues to grow in terms of user adoption and popularity, industry revenues have failed to match forecasts and the exits have been fairly rare. Video isn’t immune to this reality: location hasn’t lived up to the hype and online media in general remains small, especially when benchmarked to the total investment in the sector.

Early on investors shunned content creation models for aggregation and curation, with a focus on scaling and cost minimization; but as marketers demanded quality, credibility and authenticity, then WatchMojo’s deep catalogue of 7,000 premium, professionally-produced, evergreen, brand-safe videos has come in greater demand. The videos’ popular topics appeal to distributors; their brand-safe nature pleases advertisers; and their quality draws academic and educational publishers that seek new tools for teachers and students alike."




"If 10 years ago, everyone wanted to make it big in real life, today, there is competition to stay ahead in the digital world. The highs and lows of real life and the achievements after efforts of days and years are now sufficed by immediate appreciations or ‘Likes’ online. Remember that snap of yours on Facebook, which got hundreds of ‘Likes’ and comments? It was the talk of town for few days after all... and that tweet of yours that got retweeted like crazy on Twitter! The small little ‘virtual’ achievements are now defining our everyday happiness." 

Deepika Bhardwaj, journalist in India



Media & Entertainment Venture Capital Industry:

VCs look to the leading companies

The US Media and Entertainment Venture Capital industry is set to gain ground over the next five years, with industry revenue is expected to jump 8.5% per year to $1.4 billion by 2016, according to latest report from IBISWorld, the nation’s largest publisher of industry research. More initial public offerings (IPO) will take place over the same period, prompting many industry players to pour more money into early stage companies. Heightened stock market activity will pave the way for more investment in the market, increasing the amount of funds available for industry players to invest and the management fees earned from doing so. Following the wave of interest in new media during the past five years, more new firms will start up, providing new ways to consume media and entertainment. For this reason, industry research firm IBISWorld has added a report on the Media and Entertainment Venture Capital industry to its growing Alternative Financing report collection.

According to IBISWorld analyst, Justin Molavi, the shift from traditional media to digital media has created immense opportunities for new companies as they seek to capture demand from consumers. “Consumers are increasingly using the internet and mobile devices to interact with media and share content with friends,” says Molavi. As such, many companies have entered the space, vying for the industry's investment dollars. Additionally, many new companies have been able to monetize their businesses at earlier stages, due to the existence of mobile payment platforms and internet advertising. This trend has lessened the risk of initial investment by industry firms because these companies already have some revenue on the books.

The next five years are set to be brighter for the industry and benefit major companies including, Sequoia Capital and Accel Partners. Stock market value growth will lead to higher company valuations, prompting many industry players to invest more in new media companies. More IPOs will also take place and push industry revenue higher as more companies hit the public marketplace. Higher investor confidence will also result in heightened fund values, making more money available for investments over the next five years. Media and entertainment Industry will continue to be hot space with new companies vying for consumer attention and developing innovative platforms to consume media. As a result of these trends, industry revenue is expected to increase 8.5% per year to $1.4 billion in the five years to 2016


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Industry Analysis & Industry Trends

Tuning in

A shift in the way media is consumed has triggered increased interest in providing funding for ventures in the media and entertainment space. Consumers have broadly shifted away from engaging in traditional media (television, newspapers and radio) to digital entertainment (online, mobile and social media), changing the way new media companies conduct business. With this shift, venture-capital companies have dedicated more funds to new media ventures as many consumers switch over to the digital media sector and engage in more digital content. As these trends continue and the economy recovers, the industry is forecast to improve substantially in the coming years.... purchase to report for $1,000.00

The Media and Entertainment Venture Capital industry is in the mature stage of its life cycle as evidence by its well-established service and lack of significant technological change. Industry value-added (IVA) is expected to gain 2.9% per year in the 10 years to 2016, while US GDP is anticipated to grow 1.8% per year. Media and entertainment venture-capital (VC) services have existed for some time, although the types of companies that they have invested in have changed significantly. The shift in consumer preferences from traditional media to digital media has boosted VC investment in this space, with firms seeking to capture consumer interest and find possible IPO candidates. Des...




"If we are all going to be hanging out anyway, why not be productive and change

the world? It's a whole lot better than sitting around and saying, 'Remember that

time at Facebook?' We're all way too young for that."   




jack myres digital media report:

VC funds are being redirected away from tech and toward content.

I report on this trend in this week’s Video Media Business Report. Technology-based venture opportunities in the

media and advertising space have been largely played out. Bottom line, venture capital funds will be shifting from

technology to content, context, commerce and research. View below.


http://reut.rs/GJw5ky        http://reut.rs/xsMwUi




"A Change is Going to Come: In Fact it is Here"



A recent poll by The Hollywood Reporter and found that 90% of Facebook and

 Twitter users (13-49) surveyed see social media as “a new

 form of entertainment.” Given the slant of THR, the questions focused on social media as a multi-tasking activity during the watching of TV and movies, but I think it’s fair to say that for many people, social media and the web have become more than a companion to traditional media—they are how we consume media altogether.

























































































Each day, more than 150 years worth of YouTube videos are watched on Facebook, an increase of

2.5 times the amount viewed a year ago. What’s more, every minute Web users are sending more

than 500 tweets containing YouTube links, tripling over last year, according to stats from YouTube.


This video is on the new Partner area of Youtube,

where they are now recruiting film makers to

monetize their works on Youtube.




In the latter part of 2011 there are 2 billion global

video views per week being monetized on Youtube




See Our online Coverage

of CES 2012 in Las Vegas




CES is fast becoming a must-attend annual event for the advertising, marketing and media industries.  As all media and entertainment become digital, everyone in the industry must now understand and experience the latest devices people will use to receive, interact with and share media.  In 2012 a significant focal point of CES will be the future of the digital living room and next-generation television and video viewing experiences. We will see everything from smart, connected TVs to new set-top boxes or on-demand video streaming to “second screen” tablet and mobile devices, with applications for social TV viewing. Next-generation TV and the +$500 billion spent globally for consumer TV services and TV advertising will be center stage at CES.



This news shows how Hollywood is now trying to merge with CES and merge the content

with the technology.  This is very important and symbolic!!! 


International CES is named presenting sponsor 
of 2012 Produced By Conference
The Producers Guild of America has announced a new presenting sponsor of the 2012 Produced By Conference, the International CES®. Produced by the Consumer Electronics Association®, CES will support PBC events, as well as provide significant new programming opportunities at the 2012 event. The 2012 Produced By Conference will be June 8 to 10 on the Sony Pictures Studio lot in Culver City, Calif. With the success of the Entertainment Matters program at CES, which brings the Hollywood content community together with today's tech standouts, this was a natural fit as entertainment content increasingly intersects with consumer technology. Sponsor and exhibitor opportunities are available ... 



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With Youtube just one of the sites in the digital explosion instead of thousand of film makers ready to take their work to the world, you have hundreds of thousands, if not millions of film makers around the world ready to learn more about the business and take their media productions to market.






Barry Diller said the Internet still has enormous potential to transform the distribution chain in the media

and entertainment business, including the TV business. He said emerging online video services such as

AppleTV and Google TV could bring about the end of the pay-TV industry's ability to bundle channels

together, allowing consumers to access just the content they want.


"The Internet's ability to put you, without any filter, straight to the consumer, is going to have a huge

effect on video producers," said Diller. "The 'a la carting of life' becomes possible for the first time

once you have a screen of sufficient size that connects you to this world of possibilities that is the



Withoutabox has 5,000 film festival listed, and they've access to 300,000 filmmakers on their site alone. 

Withoutabox has been bought by Amazon.com, who also bought IMDB.  This is becoming huge link for

independent producers.  They are creating a virtual distribution network for new and independent

filmmakers.  We are in the middle of a film and media making and distribution paradigm shift. The

Internet Movie Database (IMDB) is the world's most popular source for movie, TV and celebrity content,

with more than 95 million unique visitors each month.


100 years of video scanned daily by Content ID, which is used by more than 1,000 partners,

including every major U.S. network broadcaster, movie studio, and record label.


"Fueled by content, I exited completely energized and inspired from CES 2012. Why? Because every

technology provider and hardware manufacturer highlighted their product features and innovations through 

content; specifically, video content. Listening to Tom Hanks talk about his new Yahoo Web series -- and

how the format presents limitless opportunities--only added to my excitement.  All indicators are pointing

to this being the year for Web video: Netflix’s original content deals, YouTube investing over $100 million in

original Web series, Tom Hanks partnering with Yahoo on original programming -- the list goes on. Add in

highly anticipated original content slates from CBS, Sony’s Crackle, Michael Eisner’s Vuguru, and you

have the foundation for a game-changing year."    mediapost.com


Research studies are showing that 40% of the respondents are making their own entertainment

(editing movies, music and photos), of the millennial generation, one in ten are actively uploading their

own videos on the Internet, and this is growing at an exponential rate. Over 50% to 70% of the

various age groups are watching and reading content created by others, one-third of online content

viewing is done on user-generated sites.  And, search engines and word of mouth and social groups

are the most effective means for driving Web site traffic, as reported by a study called "State of the

Media Democracy" study just reported.


No one can say what technology platforms will dominate this century or what lies beyond the Web

and enterprise resource planning.  Individuals, corporations and educational institutions are adapting

their training goals and programs to prepare for unseen changes.  Business skills are becoming as

important as technical skills in defining the success of professionals  New technologies such

as Web-based learning and video-on-demand coursework are rapidly supplanting classroom

training  Technical professionals must view education as a continuing and self-directed process.


LinkedIn is already in the content aggregation business, and  think it’s a matter of time before it starts

producing articles and videos (or simply acquiring a company to get into content creation).   Facebook

has apoached Dan Fletcher, the former social media director at Bloomberg, to be its managing editor. 

With Facebook’s impending IPO and a war chest of over $10 billion, it’s a safe bet that some of that

money will go into its content strategy, whatever it may be.  Twitter, meanwhile, is putting on DJ sets

with the likes of Tiesto live from CES (HP and Intel were the sponsors).


Consumer usage of video is increasing at an astonishing rate. Cisco has estimated that video will

increase from 30% of Internet traffic in 2010 to 90% by 2013. Online retailers are already using video,

and service companies, manufacturing, and many others are also hopping on board. The scope of

businesses that employ video and the different uses for video are expanding.  The message is clear:

Consumers expect online video as a central element of a company’s communications strategy. No

matter what sector of business you are in, incorporating video is an essential step in preparing yourself

for the future of marketing.


The world's first major film festival was held in Venice in 1932. Today there are thousands of film festivals

around the world, ranging from high profile festivals such as Sundance in Park City, Cannes in France,

the Telluride, Temecula, Toronto, Malibu to Woodstock Film Festivals.  There are many books selling on

and about film festivals, how to submit to, prepare for and attend a film festival.  Books on directing,

producing and making your own film all have chapters on film festivals.  It is, and for many years has

been part of the movie making process.  Now with the new digital age, the paradigm shift in the

entertainment business, the tapeless and filmless, and old distribution channels drying up, film festivals

are becoming more important in the film making process, not only to bring your finished work out to the

world, but a place to learn about making and distribution your film in the digital age.  AND THERE ARE



Speaking at the Toronto Film Festival Media consultant Yogesh Karikurve stressed the importance of

marketing in the world of films that helps producers make money from non-theatrical areas too.  Film

festival are very important element in this process.  “It started with the movie Lion King when only 30

per cent of the revenues depended on theatres,” he said.


"Netflix Inc made the most expensive entry in the gold rush, saying it had cut a deal to produce a new

drama starring Oscar winner Kevin Spacey on its Internet service. But companies like Yahoo Inc., AOL

Inc. and Hulu LLC are also ramping up their efforts to secure original Web productions, investing more

dollars in Web shows."    media post  Dec 2011


According to an article in BusinessWeek, every day 10,000 +/- new Web sites are added to

the Internet.  We see that more and more filmmakers are going to develop their own personal

websites.  This will be part of the social networking emergence, with filmmakers goal is to

use the networks to drive people to their websites where they can promote, market and sell

their projects.  We want to help filmmakers even make this transition.


In addition, a new phenomenon growing world wide is film festival tourism.  Cities are generating tens of

millions of dollars in revenue.  Many cities and festivals are offering tour packages.  Some cities are

giving marketing and tourism grants and convention support to festival producers.  After the work and

study that I have done over the past few years going to film festivals, and now producing a film festival,

I believe that this is only going to grow, especially in the light of the new changes in major studios,

what theaters will show and won't show. Change is the new distribution entities like Netflicks, and

Amazon.com, who just recently bought IMBD.com the Web's most comprehensive and authoritative

source of information on movies, TV, and celebrities.  Then Amazon.com purchased the indie movie

distribution site Withoutabox.com, that owns a data base of films world wide and the site allows

filmmakers to submit their movies to indie festivals world wide.  This merger and other film websites

like Veoh.com, Youtube, MyspaceTV.com, Google and Apple TV, and other websites are creating

more film makers than Hollywood ever dreamed of...


“You have to start thinking about what festivals to enter at least four months before you start shooting,”

said film maker Alphonse Roy, who moderated the discussion.  “Film festivals are important to us but as

producers, we want recognition after our money is recovered,” he said, urging committees of film festivals

to accept movies after they are screened at home. Deepti Da Cunha, the Indian consultant of Venice

Film Festival, pointed out that for film makers the recognition an international film festival gets is

enormous and often, the internat. community comes forward to take of the film-maker's other ventures.

The Internat. Film Festival of India has truly become the harbinger of creating a film culture among the

people of the country. Though Indians are generally a cinema crazy nation with over 1000 features being

made every year in about twenty languages and dialects, the people are becoming cine literate through

the various Film Festivals that have started all over the country."


The International Film Festival of India has truly become the harbinger of creating a film culture among

the people of the country. Though Indians are generally a cinema crazy nation with over 1000 features

being made every year in about twenty languages and dialects, the people are becoming cine literate

through the various Film Festivals that have started all over the country.


"No one can say what technology platforms will dominate this century or what lies beyond the Web

and enterprise resource planning.  Individuals, corporations and educational institutions are adapting

their training goals and programs to prepare for unseen changes.  Business skills are becoming as

important as technical skills in defining the success of professionals  New technologies such

as Web-based learning and video-on-demand coursework are rapidly supplanting classroom

training.  Technical professionals must view education as a continuing and self-directed process."

Business Week reports in January of 2010


There is an explosion in the number of filmmakers worldwide. 

You no longer have to go to Hollywood and survive, and try not to die on that Hollywood and Vine...

Now, filmmakers are buying digital cameras for under $100, and editing movies on their cell phones

and cameras and uploading direct to youtube.  Editing programs are already loaded in digital devices,

Microsoft has a great editing program already installed in Windows.  iPhones have a great editing

system right in the phone.


"YouTube 2.0 represents a quest to become a genuine entertainment destination. The company has

become so convinced that grassroots content creators such as Jutagir are the key to this 

metamorphosis that last week it sent him and 24 others to its first-ever Creator Camp in New York.

With the proliferation of broadband, television-- once the sole in-home delivery system for visual arts--

is being challenged by Apple, Google and Netflix--connected monitors have some viewers unplugging

from cable companies altogether."        USA Today  6/11



According to Accustream, online video will generate $5.6 billion in 2011.  That figure includes

in-page video campaigns; instream (pre-, post-, and mid-roll) ads; paid viral placements;

overlays; and podcasting.  The lion’s share -- or 59% -- will come from in-banner placement.

According to comScore, in July 2011, 180 million Americans generated 6 billion viewing

sessions for an average of 1,107 minutes per viewer (under 20 hours)



Online distribution pulls ahead of film

Digital disrupts entertainment consumption model    Variety.com 


The entertainment biz will remember 2008 as the year when global revenues from digital media

exceeded revenue generated by movie theaters and home video combined. In its "Global Media &

Entertainment Market Forecast, 2004 - 2012," London research firm Strategy Analytics reported

that online and mobile channels accounted for $90 billion in worldwide revenues; the global filmed

entertainment market generated $83.1 billion.


"We're starting to see now that digital media is becoming a significant part of revenue for a lot

of companies," says Strategy Analytics director of digital media research Martin Olausson. "A

few years back, everyone was still discussing whether movies would be distributed online.

That's not a discussion anymore."    


From many books that are now going on the market like "Digital Filmmaking 101: An Essential Guide

to Producing Low Budget Movies", to "How to Shoot a Feature Film for Under $10,000" to the many

filmmaker forums, one and two day film schools online, training downloads, the Internet and magazines

are beginning to fill up with opportunities to learn how to be a film maker, pointing to the large market

place and audience of new emerging filmmakers.  THE RUSH IS ON TO LEARN ABOUT FILMMAKING



According to Bill Gates, in the next five years,  content and lectures available online will

be better than any single university. Gates believes that universities don’t need to be “place-

based”, and a system should be developed to give students credit whether they’re learning

at MIT or teaching themselves from on the Internet.

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